Situation 27: STRRR TV Launch Party
STRRR is the future of horizon-expanding television, where superstars and brilliant newcomers hailing from the world of music, art, design, film, and fashion present their favorite clips, films, and videos through the nearly unlimited archives of YouTube and Vimeo. Each meticulously crafted episode presents a self-portrait of the selector which allows the public never before seen insight into their life and work. In STRRR’s first season, among others, DJ Hell, H.P. Baxxter, pianist Alice Sara Ott, the award-winning director Ana Lily Amirpour, art curator Markus Müller (Venice Biennale 2015), “Kompakt” co-founder Wolfgang Voigt and UK Grime shooting star Shogun give in-depth interviews in which they speak about important clips that played a key role in terms of influencing their lives and careers.
The editorial team is led by Max Dax (former editor-in-chief of Spex and Electronic Beats). STRRR’s long-term goal: to create a deep bond between creator and audience. Max explains: “STRRR depicts important social, human topics as well as pop-cultural sensations. The viewer is experiencing the superstars‘ key media encounters from their vantage point.”
STRRR is the answer to media usage that has increasingly become controlled by algorithms. Everyone is familiar with suggestive phrases like “This might be of interest to you” or “You might also enjoy this video” and the accompanying numbing feeling that comes with being caught in a YouTube black hole. Carefully chosen selectors replace the role of artificial intelligence with STRRR. They curate the Internet from an unprecedented perspective, presenting thematic topics and giving the viewer a new approach to the world’s largest video archives. Many of us remember the golden age when music television was still music television. A time in which people sat spellbound in front of the TV, continuously experiencing the new, the undiscovered, and the unheard of through the filter of the era’s greatest tastemakers.
„At STRRR, we value people more than algorithms,“ Daniel Brandt, founder of STRRR, explains. „STRRR broadcasts Internet TV formats that no search engine or recommendation algorithm could ever replicate. STRRR stands for a human, and therefore always surprising take on the culture that connects us in the digital age. This approach is embedded into each selector’s DNA.”
In terms of subjects covered, STRRR has no boundaries as the number of host-selectors is constantly expanding. Both the underground scene and larger, society-based themes are meant to play an equally important role. Neither the newest nor the most sensationalized clips are the focus, but rather a decelerated yet entertaining form of storytelling.
STRRR (www.strrr.tv) launches in May 2017 and is free. STRRR can be experienced via a laptop, tablet, or smartphone. Apps for Smart TV, Apple TV, and Amazon Fire TV will be available in the future.